How does affiliate marketing work?
As a online merchant or business owner, you enter into a agreement to pay your affiliates (individuals or other companies) in exchange for sales, leads, or subscribers that the affiliate refers to you.
Affiliates are sometimes called "publishers", and merchant's "advertisers", which is exactly what they are.
It is not the affiliates job to actually make the sale, but rather to pre-sell and refer potential buyers to the merchant or business owner.
When visitors click-through from the affiliate's site to merchants, that referral is recorded. And if a sale results, the merchant pays affiliate according to terms set out in the agreement.
Compensation is typically paid only after a completed sale is made or valid lead is processed, which is one of the many benefits of an affiliate marketing program.
Affiliates might promote merchant's products or services through optimized web sites, blogs, mailing lists, social networking methods, loyalty programs, or paid advertising. Professional affiliates are experts in these methods.
Alta Publishing partners with selected merchants that have an affiliate program in place, as well as experts who have developed high-quality information products.
We use our technology to cast a wide net for your clients, recommend your product on our pages, and direct those clients to your site. This greatly leverages your marketing, and builds a long-term income stream for both your company and ours.
Our network of sites and blogs are carefully designed using a spectrum of proven methods developed over the last 10 years. No search engine tricks or spam. Just solid strategy and good business practices.
Merchant (also called the advertiser): A merchant is a person or a company that wants to market their products or services on the web.
Affiliate (also called the publisher): A person or a company that assists the merchant in marketing products and services in return for a commission.
Merchant-Affiliate Relationship (the affiliation): The affiliate acts as an independent “salesperson” who promotes the merchant's products and services. The merchant tracks incoming visitors to determine which affiliate sent them the sale and credits them accordingly.
Tracking and Management Solution:To track the incoming affiliate-referred traffic to their sites, merchants use special affiliate software.
Click-through: A click-through takes place when a visitor clicks on a link on an affiliate’s site that refers them to the merchant’s site.
Content: Primarily, the textual material on the site, but also audio and video. Content should attract, educate, and motivate visitors to take action.
Impression: An impression occurs when a page containing the merchant’s ad or link is loaded on an affiliate’s site. Impressions are also called page views.
Two-Tier: A two-tier commission structure pays an Affiliate commission on each sale (or lead or click-through) they refer, and a second commission on each sale referred by any second-tier affiliates they have recruited into the program.
Link: A link is a hyperlink (http://www.yourdomain.com) or an image or text that contains a hyperlink. A link is placed on one site and when clicked on leads the visitor to another. In the affiliate marketing industry, affiliates place links on their sites that point to the merchant’s site.
Landing Page: A page that your affiliates point traffic to (not necessarily your home page). Visitors coming from your affiliates’ sites will “enter” your site at this page. This is also the entry point for text and display ads. Each keyword or ad should have a landing page that meets the visitors' expectations.